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Greta Westwood, a Registered Nurse of 39 years, is the Chief Executive Officer (CEO) of a UK based nursing and midwifery charity, the Florence Nightingale Foundation. She has 4 grown up daughters and lives in Hampshire with her husband Roger and dog, Alfie. In 2017 she joined the charity and became the CEO in September 2019. At the start of the pandemic Greta returned to her local NHS whilst also trying to fundraise and direct the work of the Foundation. She returned once again in January 2021 to support the COVID-19 vaccination programme. Greta is a keen runner and sailor. She was awarded a CBE for Services to Nursing and Midwifery in 2021.

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Shop Silk Cotton Rice Print Blouse

How would you describe your style?

My best style is elegant, colourful, and timeless.

What’s your favourite item in your wardrobe?

A beautiful investment and timeless piece, a colourful floral, embroidered fabric dress coat… just longing for next occasion to wear it!

How does thinking about sustainability and transparency in fashion make a difference to where you buy clothes or how you live your life?

I don’t buy mass produced clothing and only buy clothes that will last, selecting quality and style. I am still wearing work suits I bought over 10 years ago. I’m sometimes seen in charity shops for that high end investment item! I never throw my clothes away but donate them to charity shops so that someone else may love them. When I have time, I make my own clothes, not much made in the last 2 years though!

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What did you do for work and why is it important to you?

I am a nurse, leading The Florence Nightingale Foundation, a nursing and midwifery charity, of which I am very proud. The Foundation has been supporting the nursing and midwifery professions across the UK for 88 years. Since the pandemic the public is now more aware of the extraordinary effort and sacrifice nurses, and midwives make every day.

At the start of the pandemic Nightingale Frontline was launched to provide an online support service for nurses and midwives as they battled the unprecedented demands of their work. To-date, we have supported over 3,000 nurses and midwives from across health, social care, and the voluntary sector.

I am so grateful to Brora for the donations from the sale of the gorgeous liberty fabric Brora face masks to help our work. With continued fundraising we can help more nurses and midwives to continue to maintain courage and lead beyond the pandemic, please see our website for more details. It is important to me that we continue to honour Florence Nightingale’s wonderful legacy.

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Where do you go to get inspired?

I am inspired by brilliant nurses and midwives who want to be the best they can be. I work hard every day for them.

What is your favourite Brora piece?

A coral red cropped sleeve, V-necked cardigan, my first Brora piece, a present from my husband about 20 years ago. It lived on our boat which sadly went up in flames 6 weeks ago, however by chance I brought the cardigan home the day before. I think I shall now call it my “flame red” cardigan!

Where in the world is your favourite place to be?

I am happy running… anywhere… the Hampshire countryside, the south coast, London streets.

What are you looking forward to in your life now?

Exploring new places and having fun adventures in our new boat.

Shop Silk Cotton Folk Print Dress

Statue of Florence Nightingale, a Grade II-listed sculpture in London.

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Greta Westwood, a Registered Nurse of 39 years, is the Chief Executive Officer (CEO) of a UK based nursing and midwifery charity, the Florence Nightingale Foundation. She has 4 grown up daughters and lives in Hampshire with her husband Roger and dog, Alfie. In 2017 she joined the charity and became the CEO in September 2019. At the start of the pandemic Greta returned to her local NHS whilst also trying to fundraise and direct the work of the Foundation. She returned once again in January 2021 to support the COVID-19 vaccination programme. Greta is a keen runner and sailor. She was awarded a CBE for Services to Nursing and Midwifery in 2021.

Shop Cotton Voile Patchwork Dress
Shop Silk Cotton Rice Print Blouse

How would you describe your style?

My best style is elegant, colourful, and timeless.

What’s your favourite item in your wardrobe?

A beautiful investment and timeless piece, a colourful floral, embroidered fabric dress coat… just longing for next occasion to wear it!.

How does thinking about sustainability and transparency in fashion make a difference to where you buy clothes or how you live your life?

I don’t buy mass produced clothing and only buy clothes that will last, selecting quality and style. I am still wearing work suits I bought over 10 years ago. I’m sometimes seen in charity shops for that high end investment item! I never throw my clothes away but donate them to charity shops so that someone else may love them. When I have time, I make my own clothes, not much made in the last 2 years though!

Shop Linen Utility Jacket

What did you do for work and why is it important to you?

I am a nurse, leading The Florence Nightingale Foundation, a nursing and midwifery charity, of which I am very proud. The Foundation has been supporting the nursing and midwifery professions across the UK for 88 years. Since the pandemic the public is now more aware of the extraordinary effort and sacrifice nurses, and midwives make every day.

At the start of the pandemic Nightingale Frontline was launched to provide an online support service for nurses and midwives as they battled the unprecedented demands of their work. To-date, we have supported over 3,000 nurses and midwives from across health, social care, and the voluntary sector.

I am so grateful to Brora for the donations from the sale of the gorgeous liberty fabric Brora face masks to help our work. With continued fundraising we can help more nurses and midwives to continue to maintain courage and lead beyond the pandemic, please see our website for more details. It is important to me that we continue to honour Florence Nightingale’s wonderful legacy.

Shop Silk Cotton Folk Print Dress

Statue of Florence Nightingale, a Grade II-listed sculpture in London.

Shop Greta's Brora Portrait

Where do you go to get inspired?

I am inspired by brilliant nurses and midwives who want to be the best they can be. I work hard every day for them.

What is your favourite Brora piece?

A coral red cropped sleeve, V-necked cardigan, my first Brora piece, a present from my husband about 20 years ago. It lived on our boat which sadly went up in flames 6 weeks ago, however by chance I brought the cardigan home the day before. I think I shall now call it my “flame red” cardigan!

Where in the world is your favourite place to be?

I am happy running… anywhere… the Hampshire countryside, the south coast, London streets.

What are you looking forward to in your life now?

Exploring new places and having fun adventures in our new boat.