Introducing Hazel Gardiner, a writer, broadcaster, and award-winning floral designer. Hazel kindly invited us into her London home and studio, as we looked forward to spring whilst diving into her wealth of floral knowledge, background in fashion, and love of all things Brora.

Can you introduce yourself and what you do?

My name is Hazel Gardiner — yes, this is my real name and a brilliant example of nominative determinism. I am a floral artist and the founder and creative director of our eponymous floral studio based in London. Working with seasonal and British-grown flowers is incredibly important to us, as provenance and sustainability lie at the heart of our ethos. In addition to the floral studio, I’m a TV broadcaster, writer, speaker, and oversee our content creation. I also creatively consult for brands, collaborating on thoughtful and distinctive design projects that resonate deeply and inspire.

What’s the most rewarding element of your job? And what’s the most challenging aspect?

The most rewarding aspect is translating someone else’s story into floral magnificence. The early stages of working with our clients involve understanding their DNA, values, and unique way of communicating their message. I’m personally interested in so many artistic disciplines outside of floristry, such as art, architecture, history, and literature. The most challenging part is unpredictability of working in events, especially with ephemeral flowers. There are many moving parts, and some, like the weather, are entirely beyond our control.

What’s your favourite part of your daily routine?

When the sun first comes up — I’m definitely a morning person. I love the ceremony and ritual of making matcha tea and the quiet time before my eyes set upon any kind of screen. I deeply appreciate that stillness and calm. When I first started my business, I used to visit the wholesale flower market in the very early hours, it felt like I had London to myself.

What goals have you set yourself for 2025 and beyond?

We are creating a new educational series on Instagram that I will be hosting, sharing not only inspiring floral designs and expert tips but also showcasing how I style outfits inspired by flowers of the season. It’s been in the works for a while, and I really wanted to combine my love of fashion and nature with accessible floral education. Our online community is incredibly committed, supportive, and brilliant, this is an opportunity to say thank you in in a practical and uplifting way.

Can you tell us about the first item of Brora you ever owned?

I remember it so vividly: a bright fuchsia scarf that was a special gift. I was in my early 20s, a time when saving up for anything special felt like a milestone. As a fashion student, I knew all about the brand but had never owned a piece of luxury cashmere before. It was a deeply cherished item in my wardrobe until it was sadly lost — a devastating moment. Collaborating with the Brora team has brought back those memories and feels like a full-circle joyous moment, more than making up for the loss.

What is it about Brora that resonates with you and inspires you?

I’m always drawn to British brands that help sustain traditional manufacturing and artisan methods. Of course, cashmere is a natural fibre, and as a sustainable florist, I always consider materials — both in my wardrobe and in my work. I see fashion as an extension of my personality, a way of instantly changing or enhancing my mood. I'm passionate about personal style and fashion. Brora also innately understands the wide-reaching power of dressing.

Can you give us a top gardening tip as we head into spring?

There are lots of practical tips, but I really want people to take a pause and consider their outdoor space before feverishly buying new plants or making hasty landscaping decisions. As with my work, intention is so important. What is your lifestyle? What do you want to use the space for — adults, children, hosting friends, or creating a green cocoon just for you? How much attention can you give it? The answers to these questions will guide so many choices. My top practical tip would be to put as much effort into learning about and nurturing your soil as much as you choose what you plant within. And always think of the bees and wildlife and do what you can to give them shelter and sustenance.

What’s the best piece of advice you’ve ever been given?

Oprah Winfrey once said "When you say yes to others, make sure you are not saying no to yourself" this has always resonated.

Discover Hazel’s Instagram page to see her inspiring tutorials and life behind the flowers: @hazelgardinerdesign

Explore her website - https://www.hazelgardinerdesign.com/